DIGITAL MARKETING HEALTH CHECK

It all starts with the basics; an audit of your online channels. Before we even start to suggest digital marketing spend or arrange photo shoots, it’s crucial to ensure that your property’s set up for success so we’re not diluting any marketing effort.

Image courtesy of Freestyle Communications

  • Website technical performance & user experience (UX)

  • Website analytics (tracking, goals & tagging)

  • Social platforms (Facebook, Instagram, LinkedIn, Tik Tok, You Tube)

  • eDM (e-mails) & CRM (customer database management)

  • OTA & 3rd party platforms

  • Google ~ search, maps, search console, my business

  • Search Engine Optimisation basics

  • Reputation management (Trip Advisor, Google, OTAs)

  • Competitor positioning

  • Property images and gallery

Vue Apartments Trinity Beach courtesy of Freestyle Communications