REVENUE MANAGEMENT & DISTRIBUTION

Revenue management isn't just about raising or dropping prices; it’s about finding the right price for the right customer at the right time.

A successful pricing strategy isn't a set-it-and-forget-it task. By leveraging multiple data sources we can evaluate where your property sits in relation to your competitors and how your pacing in real-time for forward bookings.

This ensures you stay ahead of your competition and secure more share of the market, leading to improved occupancy, increased average daily rate and better return on your room inventory pool.

We’ll audit your revenue and distribution channels to create a dynamic pricing strategy that gives you the confidence to maximise your revenue.

Image courtesy of Freestyle Communications

INITIAL SET UP

  • Audit of PMS, Channel Manager, OTAs

  • Review of pricing strategies and rate matrix 

  • Review of competitors

  • Review of revenue budgets & historical performance

  • Review of all room types, inventory management and rate plan descriptions

  • Review of Guest communication and pre-sell opportunity

  • Review of mapping across PMS, Channel Manager, GDS and OTAs

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PROJECT SCOPE

  • Create full (12) month rate structure taking into account peak periods, seasonality & special events

  • Migration to dynamic pricing strategies  

  • Review and implementation of forecasting to highlight demand and pace

  • Loading of seasonal promotions to drive demand

  • Identify possible new sources of business or channels, not currently being leveraged

  • Yielding, flexing and adjusting rates as agreed by client on a weekly basis

COMMUNICATION & REPORTING

  • To provide analysis, forecast and recommendations via a succinct weekly email and/or 30 min call with recommendations for next (3/6) months.